Twitch develops talk shows and dating programs for gamers
Twitch, the popular online video site among gamers, is looking for its version of “The Bachelor.”
The company plans to fund a series of original unscripted series that would be live-action and interactive, airing two to three times a week, according to an internal document seen by Bloomberg. His favorite genres are game shows, dating shows, sports, music, and talkative – many of the cornerstones of reality TV.
The global health crisis has provided Twitch, owned by Amazon.com Inc., a rare opportunity to expand its audience and experiment with new types of programming. While many TV networks struggled to produce shows during the pandemic, Twitch’s most popular personalities have always been filming themselves from their homes.
The use of Twitch, which allows people to watch highly skilled players play titles like Valorant, Fortnite, and Call of Duty, has exploded since the coronavirus forced people inside. Its audience spent more than 1.2 billion hours watching Twitch last month, a record, according to Streamlabs.
The company is not trying to abandon its base of young men who are passionate about video games. He told his partners that he is looking for shows that appeal to two demographic groups: male game enthusiasts between the ages of 18 and 24 and anyone between the ages of 18 and 24 interested in general entertainment. Providing original Twitch-exclusive programming can help introduce mid-level talent to some of these new viewers and potentially attract new stars to the platform.
Many musicians, comedians and celebrities now unable to perform in bars or shoot a movie have also started experimenting on Twitch.
The company plans to spend between $ 50,000 and $ 250,000 per week on these series, which would include four to 10 hours of programming. The numbers are pale compared to cable TV, not to mention Netflix or HBO, but would be enough for someone who streams from home on a daily basis.
‘A new bar’
Twitch believes it can set itself apart from other video services by offering interactive programming that connects the worlds of gaming and television.
The opportunity to take interactivity to new levels is immense, the company said in a request for locations. “We are looking for creative partners to help us establish a new bar for multiplayer entertainment.”
Netflix has produced a handful of interactive shows, including a film version of the “Black Mirror” show. And YouTube has since started to develop some ideas in this area. But few sites have the player credibility that Twitch has.
Twitch has identified one type of programming it doesn’t want: escape rooms.
“Everyone is throwing an escape room stream,” the company said in its request. “If you were thinking of launching an insertion talent in an escape room, no need! “