Cultural managements

Is there a global cultural shift from America to China?

Today, the United States is seen as the loser while China is the winner. The rivalry between the two is almost legendary. The American way of life has been promoted since the end of World War II. We have all taken something from American culture, ranging from politics and economics to everyday practices. In everyday life, music, movies, conversation styles, clothing styles, and hairstyles can be cited as several examples. This is why American culture has touched us all more or less in one way or another.

Cultural and linguistic diffusion is an ingredient to be considered an influential power – if not a superpower. The spread of English to the world and Russian to Central Asia are the greatest examples of cultural and linguistic spread in which non-native English and Russian speakers get first-hand information while giving the upper hand to native platforms to reach the world by themselves. languages ​​and controlling the emotional transitions of individuals and groups of people.

Primarily, China’s overwhelming developments in all sectors have fascinated people across the planet. Achievements in trade, innovation and technology turn out to be the magnetic fields that drive people to develop more curiosity about China. It will be interesting to briefly analyze how Chinese culture competes with American culture on the world stage.

How American Culture Spreads

American culture has gone global with its ideological and political position, which has been recognized by the majority of people globally, as well as its technological superiority. Global political sympathy for American values ​​paved the way for deeper cultural exchanges between Americans and others.

We always enjoy watching many of Hollywood’s artificial heroes. In American movies, we used to see actors holding radios over their shoulders while walking down the street in half-worn jeans. And large segments of the world’s population still follow these kinds of trends in daily life. American food chains have grown significantly around the world. There are also thousands of American fast food outlets in China. The American hamburger, for example, is one of the most popular foods in the world and is now a global dish. Moreover, English is the world’s first language.

Technology takes the lead

On the other hand, Chinese culture is globalizing through its technological progress, which is a predominant factor in relation to ideological and political positions. Taking the number of Chinese language learners as the main objective. Nearly 100 universities teach Chinese language courses around the world, while about 600 Chinese Confucius Institutes around the world promote Chinese civilization to millions of people around the world. The demand for Chinese language learning is increasing overwhelmingly. In addition to this, restaurants serving Chinese dishes are also on the rise. When we talk about Chinese cuisine, the first dish that comes to mind is usually noodles. It is common these days to come across people who like to use chopsticks while eating Chinese food. However, it seems that more people still don’t follow Chinese ways of life like they do with American culture.

Two questions arise in my mind regarding Chinese culture, which is truly a unique civilization. Isn’t China following the American style to promote Chinese culture to others as Americans have done directly or indirectly? Or people don’t like Chinese culture in general?

Yes, in recent times, they are doing it frequently, such as promoting Chinese overseas, modifying film content in Chinese film industry, actors’ preferences, and transferring well-known Chinese people. We shouldn’t be surprised if we start to see artificial Chinese heroes saving the world in movies, because using perception management is an indispensable skill in today’s world – debuting with external and internal allegations, instilling ideas, etc. And China is aware of this and masters the know-how.

In a film, one of the Chinese actors fights with one of the greatest American boxers, and there is no winner. From a psychological point of view, the message addressed to the public is the equivalence of force.

From my point of view, people are aware of the change, question Chinese culture and welcome Chinese technological innovations. But, to some eyes, the Chinese system seems too strict, asocial and dark. It is in fact an indication of the functioning of ideological and political perception.

Will China culturally overtake America where the American dream will one day turn into the Chinese dream?

It seems that China’s global cultural impact is not as rapid as America’s, with the exception of linguistic expansion. Nevertheless, we can say that this is only a preliminary balance shift in the cultural axis as well. We may not see people who don’t wear, think or appreciate the Chinese way, but we are seeing more people preferring to use Chinese tech gadgets and learn Mandarin over other languages.

If the high rate of Chinese language learning remains the same, the cultural interaction between China and others will also be glorified. The results of this interaction can bring a new expression and a new slogan in the globalization where the Chinese language can overtake English. For example, using short Chinese characters to text each other like we do now using “OK or Oki” in Turkish. Thus, language is an essential key for cultural exchanges, penetration and influence.

China has realized the importance of language on the international scene in an exceptional way. The promotion of Chinese culture overseas has been in the leaders’ orbit and has turned into an extraordinary component of a strategic and vital goal, which Beijing expects the world to accept, endorse and embrace China and its way of life.

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