Hailey Bieber’s viral TikTok post about her recent lip routine is facing backlash and accusations of ‘cultural appropriation’ among social media users.
“Ready for all things fall, including glazed brownie lips,” Bieber wrote in a caption of a video of her modeling makeup that included dark lip liner and sheer lip gloss.
Some TikTok users have accused the model and singer’s wife Justin Bieber of appropriating the makeup routine, which is said to be a popular late ’80s and ’90s style that originated with women of color. especially black and Latina women.
Jillian Hernandez, a professor at the Center for Gender, Sexualities, and Women’s Studies Research at the University of Florida, told “Good Morning America” that her research has focused on the hyper-sexualization of girls’ aesthetics. working-class black and Latina women.
“African American and Latino women are denigrated for the way they present their bodies, the way they wear their hair,” Hernandez said. “People use words like ghetto or ratchet.”
Sandra E. Garcia, a New York Times style reporter, said Bieber’s TikTok post is an example of a familiar double standard.
“[Black women and Latinas] are considered inferior to any other woman simply because of how they decide to do their own makeup,” Garcia told “Good Morning America.” “But another woman, a white woman, does the same thing, and her lip gloss is sold out and she is now the face of the trend.”
Hernandez described the co-opting of trends as an act of “stylistic or aesthetic gentrification”, which she says dates back to the 19th century, when Cubist artist Pablo Picasso, who is Spanish, drew inspiration from traditional African art. .
“The reason he broke new ground in modern art was because he was looking at African masks,” Hernandez said. “A lot of Western innovation stems from colonialism. And that’s where we get this kind of cultural appropriation.”
As a result, she said black women and Latinas don’t often take advantage of their fashion and cultural trend.
“The problem is around the politics of value – on what body is this aesthetic valued, who is able to obtain material value in terms of money, in terms of cultural capital?” Hernandez said. “We are in a society that unequally values these body aesthetics depending on who people are.”
Hailey Bieber did not respond to ABC News’ request for comment.
Bieber’s post isn’t the first to generate accusations of cultural appropriation on TikTok.
For example, TikTok’s “clean girl aesthetic” — a common style among black and Latina girls characterized by gold hoop earrings, a low, slicked-back bun, and outerwear — drew criticism. for centering thin white women both in image and inventors of the look.
Accusations of cultural appropriation have also touched on other aspects of culture. Some online have criticized the relabeling of “agua fresca” – a drink of Mexican origin made from pureed fruit, water and sugar – as spa water or ceviche – a typically South American seafood dish. prepared with raw fish – as “cowboy caviar” on TikTok.
“I know it might sound as trivial as lip gloss and lip liner, but it’s a systemic issue,” Garcia said. “At the end of the day, it’s always black and Latino women who lose. They lose part of their identity. They lose their self-esteem.”
However, Hernandez said the issue ultimately isn’t Bieber using the lip look.
“It’s totally fine for people to play with body aesthetics and the things that inspire them and that they see in other cultures,” she said. “For me, it’s more about giving that due credit.”
“The ways young people in particular are using outlets like TikTok, for example, to share their stories to share stories,” she added. “I really hope these issues become platforms that can then shine a light on Black and Latinx beauty creators, beauty influencers.”