Baby Dove Announces Creation of Black Birth Equity Fund, Works to Close the Gap in Maternal Care for Blacks


ENGLEWOOD CLIFFS, NJ, August 24, 2021 / PRNewswire / – Today, baby dove announces the creation of the Black Birth Equity Fund to provide black pregnant women with immediate financial access to doula services. The new fund is part of baby dove long-term commitments to advance high-quality care, with and for black mothers in partnership with leading advocacy groups like the Black Mamas Matter Alliance (BMMA).

Black pregnant women face significant disparities in care before, during and after childbirth. This gap in care has created a world where black women die 3-5 times more than white women – and 60% of these pregnancy-related deaths are preventable.1 As a brand born to provide top quality care to new families, baby dove is committed to accelerating efforts to close the gap in care and health outcomes for black mothers and their babies.

“At Baby Dove, we believe black moms deserve superior care every step of the way. But for too long, black moms haven’t received the care they deserve, and the consequences matter – we’re committed to helping change that. Expanding access to doulas through the Black Birth Equity Fund is just the beginning and in partnership with organizations like the Black Mamas Matter Alliance, we will work for systemic change that will improve the delivery journey for black mothers and their mothers. babies “, Explain Sally Brown, Global Brand Director, baby dove.

From today until the end of the year, black people give birth – black people who will give birth2 – can visit to apply for direct and one-time grants up to $ 1,300 through the Black Birth Equity Fund to help cover the cost of doula services. Doulas are on the front lines with expectant mothers and can help advocate for better care throughout pregnancy, childbirth, and into the fourth trimester. Research shows that with the support of a doula, mothers are half as likely to experience complications in childbirth, four times less likely to have a low birth weight baby, and are more likely to have a baby with a low birth weight. have overall positive health outcomes during childbirth.3

“We are proud to see the Black Birth Equity Fund become available today to black pregnant women and birth attendants across the country,” Remarks Angela D. Aina, executive director and co-founder of Black Mamas Matter Alliance and strategic advisor to Baby Dove. “For black communities and other traditionally marginalized communities, doulas have been shown to help reduce health disparities, as well as bridge language and cultural gaps between families and health care providers. With notable support from global brands such as baby dove, we will be able to increase awareness of black maternal health, promote advocacy and culture change to support reproductive justice. “

In addition to advancing care for black moms, baby dove mission is to advance care for babies with melanin-rich skin and curly hair.

By talking to parents, baby dove recognized that products formulated to meet the hydration and nutrition needs of melanin-rich baby skin and curly hair are often not available in the baby aisles of mass retailers. In collaboration with Walmart, baby dove is proud to present the new Baby Dove Collection of Melanin Rich Skin and Curl Care – a complete line of skin and hair products specially developed for babies with melanin rich skin and curls, curls and waves . New baby dove The collection will be available nationwide exclusively at Walmart and on starting this month.

Along with the new product line, baby dove collaborated with the illustrator Ketura Ariel Nailah Bobo on a limited edition gift box also available exclusively at Walmart and, and 100% of the proceeds will go to the Black Birth Equity Fund.

we’ve just started. Together we can change the story of black birth in America, one family at a time.

To apply for a grant or to learn more, visit

About Colombe
Dove began life in 1957 in the United States, with the launch of the Beauty Bar, with its patented blend of gentle cleansers and ¼ moisturizer. Dove’s legacy is built on hydration, and it’s not a promise that has taken Dove from a Beauty Bar to one of the world’s most beloved beauty brands.

Women have always been our inspiration and from the start we have been fully committed to providing top quality care to all women and standing up for true beauty in our advertising. Dove believes beauty is for everyone. This beauty should be a source of confidence and not of anxiety. Dove’s mission is to inspire women around the world to develop a positive relationship with their appearance and realize their personal beauty potential.

For 60 years, Dove has been committed to expanding the narrow definition of beauty in the work they do. With the “Dove Real Beauty Pledge”, Dove is committed to:

  1. Describe women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair colors, types and styles.
  2. Describe women as they are in real life, without digital distortion and with all the female-approved images they feature.
  3. Help young people build their body confidence and self-esteem through the Dove Self-Esteem Project, the world’s largest provider of self-esteem education.

About Black Mamas Matter Alliance
The Black Mamas Matter Alliance (BMMA) is a national network of black women-led organizations and multidisciplinary professionals who ensure that all Black Mamas have the rights, respect and resources to thrive before, during and after pregnancy. BMMA honors the work and historic contributions of black women’s leadership within their communities and values ​​the need to scale up this work nationally. For this reason, BMMA does not have chapters. The alliance is made up of existing organizations and individuals whose work is deeply rooted in reproductive justice, birth justice and the human rights framework.

About Unilever
Unilever is a leading global supplier of beauty and personal care, home care, and food and refreshment products, with sales in more than 190 countries and products used by 2.5 billion people each. day. We have 149,000 employees and generated sales of 50.7 billion euros in 2020. More than half of our presence is in developing and emerging markets. We have around 400 brands found in homes around the world, including iconic global brands like Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands such as Love Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.

Our vision is to be the global leader in sustainable businesses and to demonstrate how our forward-looking and forward-looking business model drives superior performance. We have a long tradition of progressive and responsible business. It goes back to the time of our founder Guillaume Levier, which launched the world’s first brand, Sunlight Soap, over 100 years ago, and it’s at the heart of how we run our business today.

The Unilever Compass, our sustainable business strategy, is designed to help us deliver superior performance and drive sustainable and responsible growth, while:

– Improve the health of the planet;
– Improve the health, confidence and well-being of people; and
– Contribute to a fairer and more united world.

While there is still a long way to go, we are proud to have been recognized in 2020 as an industry leader in the Dow Jones Sustainability Index and – for the tenth year in a row – as the top-ranked company in the survey. 2020 GlobeScan / SustainAbility Sustainability Leaders.

For more information about Unilever and our brands, please visit

1 Petersen EE, Davis NL, Goodman D, et al. Racial / ethnic disparities in pregnancy-related deaths – United States, 2007-2016. MMWR Morb Mortal Wkly Rep 2019; 68: 762-765. DOI: external icon
People who give birth is a neutral and inclusive term to describe people who give birth.
3 Gruber, KJ, Cupito, SH and Dobson, CF (2013). Impact of doulas on healthy birth outcomes. The Journal of Perinatal Education.

Media contact:
Liz harris[email protected]

THE SOURCE baby dove

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