DUBAI: The company formerly known as ACCIONA Cultural Engineering has started operating under the new ACCIONA Cultura brand. It also unveiled a new logo based on the ACCIONA Group’s brand architecture model, which incorporates the word “Culture” to represent its core business.
The new brand and logo will apply to all areas of activity, subsidiaries and related parties of ACCIONA Cultura in the markets in which it operates.
ACCIONA Cultura is a leading company in the creation of innovative, technological and sustainable solutions in the areas of culture, business and entertainment. Its teams are experts in developing and applying immersive storytelling and interactive technologies, which they use to design and produce iconic museums, exhibitions, events, and cultural and brand experiences around the world.
ACCIONA Cultura is evolving towards a new brand image, while remaining true to its raison d’être: to make culture accessible to all audiences in a stimulating way and to connect people and brands through transformative experiences.
ABOUT ACCIONA Culture
ACCIONA Cultura is the leading museum company in Europe, specializing in the development of innovative cultural and brand experiences and in the creation of interactive, educational and entertaining content, in which the public has an active role to play.
The firm is also one of the most awarded agencies in the international events industry, demonstrating excellence in the design, organization and implementation of events for various sectors of the public and private sectors.
ACCIONA Cultura’s portfolio includes projects in 40 countries and on five continents, winning 140 awards for creativity, innovation and sustainability.
The company is ISO 20121 certified, which guarantees that all processes are carried out according to sustainability criteria and that all its activities are carbon neutral.
In 2021 ACCIONA Cultura developed more than 1,480 events in countries such as Spain, Mexico, Peru and the United Arab Emirates, including the Globe Soccers Awards and projects for brands such as Xiaomi, Coca-Cola , Dior, Deutsche Bank, Sephora, EMAAR and Lima airport partners.
In museums and exhibitions, the company was responsible for a wide range of works in 51 pavilions for Expo 2020 Dubai, including the Sustainability Pavilion, the Spain Pavilion and the People’s Pavilion. United Arab Emirates (the flag of the host country). He recently delivered the Qatar Olympic and Sports Museum 3-2-1 and was selected to design the Real Madrid Experience (RME), an immersive experience that combines culture, sport, gastronomy and leisure with the latest technologies and which will be presented in the new Santiago Bernabéu stadium (Madrid, Spain), once its ongoing renovation has been completed.
ACCIONA is a global company, leader in providing regenerative solutions for a decarbonized economy. Its business offering includes renewable energy, water treatment and management, eco-efficient transport and mobility systems, resilient infrastructure, etc. The company has been carbon neutral since 2016. ACCIONA achieved a turnover of 8.1 billion euros in 2021 and is more than 60 countries.